Growth-Driven
Design

What is
Growth-Driven Design

With traditional design methodologies, it is nearly impossible for anyone to guarantee a website could grow to provide the desired effect. The designer’s prior experience decided what was best for user experience, and these decisions stand for 2-3 years until the next complete redesign.
These 2 to 3 years old websites don’t accurately adapt to the constant user change and environment of modern technology. But there is a better way: Growth-Driven Design or GDD. The GDD methodology uses your site’s current benchmarks to make informed, action-oriented decisions. This Data is the foundation of a reliable Continuous-Improvement Cycle or CIC. The CIC helps to determine which item need improvement, and future action items that can be integrated into the site to deliver happier users and better results.
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Traditional Website Design vs. Growth-Driven Design

Continuous Improvement Cycle

Strategize

Evaluate the current website data, and create a strategy with the high impact change based on the data.

Re-Design

With the new strategy, I alter the design and develop UX changes based on the user behavior.

Analyze

Collect new client data after UX design changes, and analyze for evaluation.

Repeat

Take the newly analyzed data from the previous phase, and begin again at strategy phase

What are the advantages
of Growth-Driven Design

Growth-Driven Design is the modern system that constantly analyzes your business, and focuses on the aspects of your business that have the most impact.

“GROWTH IS NEVER
BY MERE CHANCE;
IT IS THE RESULT OF
FORCES WORKING
TOGETHER.”

James Cash Penney,
Founder of JCPenney

Launch Quickly and Improve

First to Market can be critical for any product or business. GDD’s launch and improve method gets a site live faster but with a directed focus.

Investment is Spread out

Instead of a large investment upfront, GDD offers a site that improves over time with a lower starting cost, and continuous retainer.

Launch ON-Time and on BUdget

GDD’s Launchpad and Retainer Project Setup helps avoid the missed deadlines and budgets by utilizing an active project management cycle.

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