Dedication of Entrepreneurs VS Work Availability

Dedication of Entrepreneurs VS Work Availability

So as business owners and entrepreneurs, we do what we do for two main reasons. The first reason is to allow us to do what we love. Second to make a living doing that thing. It’s pretty straight forward, right? However, of the two the second becomes the greater issue with regards to mentality. Money can easily become an overwhelming concern. It can even become crippling at times. For many of us, we fall victim to this causing us to take everything that comes our way. A”Project-Pit” as I’ve heard it called. I am currently going through this myself where the dedication of  Mr. D Studios to too many clients with varying project depths at one time. After discussing the issue with several fellow entrepreneurs and freelancers, we determined a solution to rectify the situation. So yes, the “Project-Pit” can easily be avoided. How, though? Evaluate the Dedication that project will take to complete and weigh it against your Availability for the scope of that project. Let me clarify:

How is dedication measured?

According to dictionary.com, dedication is: “The state of being dedicated: Her dedication to medicine was so great that she had time for little else.”
With any project, the dedication to do any task depends on what resources it entails to complete it. These are the big three things you have to measure I order to assign weight to the dedication:
  • Time – This is by far the most overlooked resource. Why? Several reasons for this. We often overlook time beyond the direct work hours. We forget about research and analysis, concept development, testing, and even paperwork. The known variables of a project. But there are also the unknown things that we don’t account fornicate projects. Client interference, accidents, and issues with resources are part of it. Muphy’s Law – Anything that can go wrong, will go wrong. And lastly, gathering resources.
  • Resources – Part of weighing dedication is resources. Do you have the extra materials, required consumables, and even manpower to dedicate to another project? The finances too.  Sadly everything in business costs money. The costs vary, but you have to spend money to make money.
  • Space – Do you have the space to create a finished product for your customer? The could be storefront space; work shed space or even cyberspace with modern technology.
 
How heavy is the sum of those three factors? While your heart may say, “Yeah let’s do it,” you have to weigh out all these things before you let it impact your availability.

How is availability measured?

 By definition availability is: “having sufficient power or efficacy; valid.”
Resources, Time, and Space are limited. If we had unlimited resources, time, and space, then we would all be wildly successful. Nothing to hold us back. However, that is never the case. That’s why we have to evaluate and figure out what our limits and capabilities are. It’s difficult to calculate, and it will most likely fluctuate several times before you can lock on to a decent value. Availability has the same three factors, just different ways to quantify them.
  • Time – the total/maximum amount of time you can devote to a project.
  • Resources –  the total/maximum amount of resources you have to devote to a project.
  • Space – how much room you have complete the project.

How do we use our dedication weight and measured availability to determine if we should take on more work?

Said easily: Take your current availability and subtract your dedication from the total. Ex:
  • Total time/hours available  – New project’s estimated hours  = X
    • if “X” is negative you shouldn’t take the project. This first calculation hardest because you can’t add more time. You have to reduce the time from something else, causing that event/project to suffer.
  • (Total resources in hand + Resources provided client) – resources used for project = X
    • if “X” is negative you shouldn’t take the project unless the client will continually supply Resources. Monetary value is the easiest measurable unit because as I stated before, everything cost money. So like anything you do it the same way. How much do I have – what it’s all going to cost = X. this helps keep you from losing money on a project.
  • Total space available – Space need for project = X
    • if “X” is negative you shouldn’t take the project unless the client supplies Space. Client supplied space is a place to work or even hosting space.
In my experience, I pass on projects if unless all factors are positive/yes. It helps prevent overburdening yourself/business and your other projects from suffering.

Outweighted by Dedication to your projects?

For many business the task of branding, marketing, website creation, and maintenance eats time and resources many entrepreneurs don’t have to spare.
Contact Us to Help
Reflection Causing a Change in Direction

Reflection Causing a Change in Direction

So I have been Broadcasting radio silence over the last several weeks with the blog, and I apologize. The biggest reason for doing so is I have started to change the way i look at business. Although I am a “Creative Consultant” as the market refers to people in my field, I feel that what Mr D studios stands for needs to evolve beyond myself. I recently join Fizzle.co – A very fun and engaging community for modern entrepreneurs – I have started to interact with my core group of potential clients. Fizzle consists of Business owners, entrepreneurs, and start-up companies that are aiming to move forward with a business idea. Many of whom have concerns with starting the collaborative process with a Graphic Design and/or Creative Consultant. For over 5 years now Mr D Studios has been a great outlet for me to demonstrate my skills to potential new businesses. However, with a vast amount (over 20 pages) of feedback from the business owners in Fizzle, I have come to realize I missed the boat.  

Every single person who gave me feedback in someway or another made one key point:

What can you do for me and/or my business directly?

  So over the last several weeks and the next few coming up, I will be working in my spare time to answer this question for new visitors. This will take a back seat of course to my existing customers’ needs. While I have a rough Idea of what this will entail, I am not actually sure how much really needs changed. Please bare with me and Mr D Studios as we start to grow a way to better serve you, the client.
Relaunching the Brand

Relaunching the Brand

The decision to relaunch the brand was not as difficult as I first anticipated. I weighed heavily on the choice of refreshing/re-skinning the old site, or starting from scratch. After researching other well known sites, like Visage and Hubspot, it was clear that while Mrdstudios.com was okay, it was not up to par and needed new life. I redesigned the site in a more flat, basic layout and simplified the color pallet to a base of green and grey. I visualized the site as a mixture of modern and vintage design. As I finished the rebuild, I realized the change needed was not only for the site, but also for the brand; when I say brand, I do not mean the identity and logo. I mean the BRAND.

So What is the Difference Between Logo, Identity, and Brand?

After reading several articles the differences, I can sum it up easily.

Logo:

The emblem or mascot of the company. It is the key visual element the general public would recognize.

Identity:

All of the physical pieces with the logo in direct relation to the company. The complete package of company materials: your logo, business cards, email signatures, websites, ads, your employee uniforms, store layout design, package design, corporate jingle, etc.

Brand:

The “persona” of the company. The part of the business that triggers a feeling in the general public. Branding is often built on word of mouth/client relations and marketing perception. That being said, I sat back for several months and just watched how I did business, friends did their business, what works, what doesn’t, etc. I realized that I had lost a lot of what put the D in Mr. D Studios. I was working hard, creating quality work, but I was missing something. I wasn’t being a brand. No personality.  There was no great point of interaction that makes returning customers. When I started as a freelancer, I made friendship with clients, not business relationships. I felt like I had lost touch with that quality. Then I decided to bring it back. Revived persona, high standard of work, and NEW website. A brand new Mr. D Studios.