In the last post, What is WordPress, I gave a brief overview of what WordPress is as a CMS platform. However, I wanted to give readers a good set of thing to consider about why a WordPress based website is better for them now and in the future. WordPress is by far the most popular content management system on the planet. It is responsible for over 60% of the sites that use CMS. It powers 1 of 5 sites on the internet. and It is uses as the ground work for over 100,000 new websites everyday. So what does that mean for you and your site? Tons of things.
Several readers and businesses Asked me to go over WordPress in greater detail. In response to the requests, I am dedicating all my blogs in February to WordPress, its ins and outs, and other information about it that many people may not know. Many people have heard of WordPress. Especially since, as I have stated several times, it is the back bone of 23% of websites around the world. It is for more than just blogs. But what is WordPress? WordPress is a PHP code platform used to create and manage web-based content for people, businesses, and companies. Or in a more simple term, WordPress is an easy to use content manager that is incredibly powerful and open sourced for everyone to use. WordPress is user-friendly. WordPress allows for user to set at one of several levels based on what they do. Developers usually have the admin role and make changes to the coding, appearance, and function of the site. Editors oversee content, media, and blog posts. Author roles may only be members who write blog posts, they would use the author role. Lastly, Subscribers are the last role. Subscribers can’t write or change content, upload pictures, or post videos. It can remove a lot of the clutter from the admin panel, and make it more streamline for the user to do what they need to do. This also makes it very easy to teach to new users. With all these people using WordPress surely, a well known company uses it, right? Actually, several do.
Who uses WordPress for their site?
How do you get started with WordPress?There are many options for getting started with WordPress. The best option is to meet with Mr. D Studios and discuss getting started. (Had to do a shameless plug.) Aside from Mr. D Studios, there are many options to get started. Downloads for self-hosted installations are at WordPress.org. It can also be used via WordPress.com. However, many hosting companies (Godaddy, Ipage, Blue Host) offer a one click install that handles the install for you. WordPress one click installs are great. They allow you to set up a WordPress site, with either automatically generated logins or a custom username and password. Either setup emails the information to your inbox. So are you ready to use WordPress to organize who you are online?
One of the biggest issues with freelancing and consulting is pricing. There are all kinds of people with different opinions on what is best. After years of design there seems to be three main types of pricing: Flat, Return On Investment (ROI), and Need Based. It is hard to determine which is really best. Below I will give you some of the pros and cons of each, and you can ultimately decide which is best for your business.
flat rate:It’s like the post office. You charge one price each client’s package of service(s). Pricing tables are good examples of this, Typically it’s used for bundle packages through websites. Flat Rate pricing is tricky because it has to incorporate many aspects of design including: Design ,Several rounds of changes (the number of rounds should be in your contract),Client meetings, Travel, Project research, Email and phone communication, Dealing with outside vendors, Dealing with subcontractors, and other needs that may arise.
- Quick Pricing
- Easy Tracking Pricing
- Tables can be used
- Inaccurate Price for Amount of Work
- Strict Budgeting
- Little concern for client needs
Return On Investment:Return On Investment (ROI) is the tricky one to present. this is where you have to let your marketing professional side shine. It is based around lead generation for a business. Say a client gets 30 leads from the site you are going to make. Each lead is worth $3,000, if the lead is completely processed. Of those 30 leads, only 10 come through. Client makes $30,000. So the client made $30,000 from the site you charge $5,000 to create. That’s a $25,000 profit. That is a worth while investment, right? That is five time the return on the client’s investment.
- High return
- Investor Understanding of Return
- Financial Monitoring
- Create Complete Picture
- A lot of Time Consumed
- Lengthy Analysis
- No Guarantee of Return
- Extensive Knowledge of Clients
Need Based:Need based is my preferred method of the three. Very simple but highly effective. What does the Client have? What does the Client need? What does the Client want? What other goods and services might the client benefit from that you can offer? It is a moderate challenge to make an assessment, but very effective.
- Room for Expansion
- Very Client Specific
- Nothing Unnecessary
- Client has Options
- Long Meetings
- More Time in Material Gathering
- May Require New Skills
- Longer Refinement
That’s are the basic system fundamentals most designers I know use to determine pricing. However, I have noticed that all three start to bleed over into one another as time goes on. I my self use a checklist of services and options to determine and record everything a client has, needs, and wants. Then each item on the list has a price, add those prices, apply any discounts (bundles service, referrals, etc.) and you have your client’s price. Take time and experiment. Figure out what works best for you. Remember as fast as things change, no one’s single method is 100% correct. It might work for their business, but not not yours. Let me know what you think and what method you use.
Needy Clients and You
Every one of us has encountered the “needy client”. The clients that constantly have changes, new ideas, and other little nit picky things. Those changes that after ten or twelve of theme are ready to snap. If you have had a client like this, then you know the kind I am talking about. If you haven’t had one yet, you will eventually, and trust me you’ll know when you do. It is upsetting to spend so much time on a project present it and have the client want to change different parts of the layout. Understandable. But there are a couple points to consider:
- The are making suggestions to you because this is really THEIR project. You are the hands that build the house, but they are the ones who live in it. they have to guide you to what they want, because they can’t build it them selves. If they could, you wouldn’t have a job. To say it bluntly.
- The first draft at anything is never going to stay. Ever. Just accept it now and make life easier. If it does stay it either is bad, or flawed because their hasn’t been any refinement.
- They don’t know. Again blunt. Your job is to inform your client why their suggestion might be a bad idea. I aren’t just paying for your skills, but also your experience and expertise. Don’t be a douche about it though. That can and eventually will break the client relationship. I’ve seen it happen.
If you were Michelangelo and got asked to change part of the Sistine Chapel, having worked on it for four years, wouldn’t you be a pissed at who asked?Of course you would. if not you are either a liar or a saint. but that’s your business. Anyway, we do the same thing with design. Our passion, integrity, and pride that makes us defensive about our work. That’s how we know what we do is our calling, right? We pour all this dedication and passion into a project, and then the client asks us to change something. We as artists have a tendency to take it personally. Don’t, just don’t. Save yourself a lot of heartache. Take a breathe, relax, and work with the client. Do what they ask (within reason) and if it is bad show them and explain the difference, then see what they choose. If you can present your point well, then client will usually understand your point. These changes aren’t always bad. Why? It can benefit you beyond what you realize.