Every single person who gave me feedback in someway or another made one key point:
What can you do for me and/or my business directly?So over the last several weeks and the next few coming up, I will be working in my spare time to answer this question for new visitors. This will take a back seat of course to my existing customers’ needs. While I have a rough Idea of what this will entail, I am not actually sure how much really needs changed. Please bare with me and Mr D Studios as we start to grow a way to better serve you, the client.
“No one hires a mechanic because he turns bolts, People hire the mechanic because he knows which bolts to turn.”I was reading an article on charging clients a fair amount, and it had a comic with a conversation between a client and a designer. Something along the lines of:
Client: “Can you make me a logo?” Designer: “Yes. I will be right back.”
——— ten minutes later————
Designer: “Here you go.” Client: ”I love it, How much?” Designer: “$500.” Client: “500? really? it only took you ten minutes. I am not paying you that much for ten minutes of work.” Designer: “ You aren’t paying $500 me for ten minutes of work. You are paying me $500 for being able to create it in ten minutes.”For me what that translated to was not the fact that the “client” isn’t paying for the service, they are paying for your expertise in preforming that service. That’s right, your expertise. I know a lot of people who under cut themselves drastically because the client because their new clients can’t afford it. Within reason that makes sense. However, you have to find that middle ground, where you aren’t losing money. Conversely, a clients has to be willing to spend a little money, as an investment in order to make a little money.
Final ThoughtsWhile I wrote this in regards to design, it applies to any area. Mechanics, Doctors, Chefs, and others. It’s a unique way to perceive the issue, but remember you have built your knowledge about your sector, and probably have business or student loan debt because of it. Why would you undercut yourself to share or use that knowledge? Exactly, you wouldn’t. Please feel free to leave a comment and share this article with a friend in need.
“none of these are safe to use, except the latest in the 4.0 series, which is actively maintained.”So why wouldn’t you update the WordPress core? Analysis of WordPress usage at W3Techs.com shows that only 58% of user updated to 4.0 or better. That means that 42% of WordPress sites are still running 3.9 or earlier. Leaving them wide open to these security issues. The Image Below is the table from their site: OK, You have updated the core of WordPress and are still paranoid about security. I get that. This is where the Having options is a great Idea. Plugins and third-party security service are the solutions to those issues. I recommend the Ithemes plugin, iThemes Security (formerly Better WP Security) and Sucuri Security. Ithemes offers Security with their plugin, iThemes Security (formerly Better WP Security). With over 4 Million downloads, this is a very strong choice. “Themes Security (formerly Better WP Security) gives you over 30+ ways to secure and protect your WordPress site. On average, 30,000 new websites get hacked each day. WordPress sites are easy targets for attacks because of plugin vulnerabilities, weak passwords and obsolete software.” Themes offers security with regular updates, monitoring, and support if something goes wrong. If that isn’t enough there is a paid pro version. The Pro Version offers another two tiers of features if you really want to put your site on lockdown. Element Themes has written a great overview of the Ithemes Security Plugin here. It is a little time-consuming to set up, but well worth it’s weight. If plugins aren’t your thing, or you want to stack security of your site, then Sucuri Security is the option recommended by Mr. D Studios. Sucuri is round the clock monitoring of a site. They have partnered with many hosting clients to offer unparalleled security for websites. They have a numerous amount of features including:
- Professional Security Analysts
- Malware Scanning and Detection
- Malware Cleanup
- Website Blacklist Removal and Repair
- Repair Dirty Blackhat SEO
- Security Monitoring
- Distributed Denial of Service (DDoS)
- Stop Website Attacks and Hacks
- Malware Prevention
- Zero Day Response Mechanism
- Performance Optimization
- Platform Agnostic Simple Configuration
What is Search Engine OptimizationSearch Engine Optimization (SEO) is clean use of keywords and content to increase rankings on search engines like Google, Yahoo, Bing, etc. Since WordPress uses a “call and response” PHP base, SEO isn’t as easy to use as it is with HTML and CSS. However, there are several options to include SEO into WordPress very easily. The ways that SEO gets added WordPress vary depending on method of creation. Some themes have SEO capabilities built into them. These themes are good, however to what extent the SEO included isn’t always clear. Many designers and developers, including Mr. D Studios, use SEO plugins. The two most used are SEO by Yoast and All In One SEO. Both have a free version, and several levels of premium options. The Studios here uses WordPress SEO due to simpler interface, and what appears as more features in the free version.
***However it is a matter of personal Preference. ***Along side some of the themes and plugins, there are other tools that can help with SEO rankings and keywords.
Blogging – The blog setup of WordPress is a great way to add extra SEO value to your site. Writing more about your business and what you do or what you know can help drive traffic to your site. Also it can increase keyword rankings greatly. Best part, it’s free.
Google Webmaster Tools – GWMT is Google’s own way of helping someone analyze a site’s SEO from the search engine perspective. Most Used Keywords, indexing, and structured data and very handy features among other things. It gets better, it’s free too.
Countless SEO Firms – Perhaps you know some SEO practices, but want to move further with it. Achieve that higher ranking. Having an SEO firm set it up for you is always an option. However, the cost can vary greatly depending on two factors: The depth of requested services and the cost the firm charges.I am sure there are far more options than I listed, but those are the best ways I include SEO into a wordpress site.
But what is the point of Search Engine Optimization?Now that we have discussed the tools of SEO in WordPress, there is one thing to know: What the true point of SEO is. Put simply, The point of SEO is to make what you do or offer more accessible to your audience, by making you rank higher more easily in their searches online. Every business’s audience has one need, and are trying to find a solution. SEO makes it so when they are looking on Google, Yahoo!, Bing, or other search engines, you and your solution come up sooner than your competition. Hopefully thank help to explain SEO at a glance. If you have any questions or comments let me know via comments, email, or on twitter.
“The best choice you can make in life is the choice with the most options.”Makes sense if you pigeon-hole yourself into one thing with no options, then there is no room to change or expand if the situation changes. However, If there are more options you have limitless possibilities. Enter WordPress. As mentioned before, WordPress for Your New Website, offers so many options it’s unreal. With the open organic structure, themes and limitless plugins, a WordPress site can change and rapidly and be modified or updated to meet any need. Let’s look at those three things and see what they mean in detail. WordPress has an organic structure that is universal. It gives what you are building a strong foundation. WordPress provides a stable platform and avid support for you to grow and build exactly how you want to. If it were a car, it is the base model. Themes are a major reason in the options of your site. Themes are like the cosmetic changes to the car. It’s the paint job and body kit. A theme for a WordPress site not only establishes visual appearance, but it is also what dictates the what the site functions for the user. Certain themes have some capabilities that others do not. the trick is finding a solid theme that supports your end goal and business persona the best. Lastly plugins. With the scale of the ways WordPress expands, there is no limit on expansion. Even though the theme itself doesn’t contain the every element that you want, Plugins still make it possible for you to add that extra abilities to your site. Complete project management, Social Media Sharing, and custom admin panel appearance are only a couple of the things plugins make possible. Plugins are like the aftermarket parts for your website. With three tiers of options expansion is limitless. It can meet any need that initially, and more importantly it can meet any need that arises. adaptability makes WordPress an organic site that can always be enhanced to give you stronger web presence. All with minimal hard-coding. The level of easy adaptability and customization dramatically cuts down the time it takes to create a new WordPress site. I use WordPress because i deliver for businesses with a rapid rate of turn around time. Quality product at blazing production speed. WordPress is why I average a 3 weeks turn around. Together it is a highly adaptable websites that is easy to use and change as your business does. All while providing businesses, entrepreneur, non-profits with a quality results and service. It allows Mr. D Studios as a whole to offer a completely different kind of partnership to businesses. After all, Mr. D Studios is only as successful as the businesses, entrepreneur, non-profits it helps succeed.