It’s Not Your Service, It’s Your Expertise.

It’s Not Your Service, It’s Your Expertise.

Have you ever heard one of those lines that skews your thought behind something? Regardless of what that something actually is, you suddenly have an epiphany about it. The line that got me recently was:
“No one hires a mechanic because he turns bolts, People hire the mechanic because he knows which bolts to turn.”
I was reading an article on charging clients a fair amount, and it had a comic with a conversation between a client and a designer. Something along the lines of:

Client: “Can you make me a logo?” Designer: “Yes. I will be right back.”

——— ten minutes later————

Designer: “Here you go.” Client: ”I love it, How much?” Designer: “$500.” Client: “500? really? it only took you ten minutes. I am not paying you that much for ten minutes of work.” Designer: “ You aren’t paying $500 me for ten minutes of work. You are paying me $500 for being able to create it in ten minutes.”

For me what that translated to was not the fact that the “client” isn’t paying for the service, they are paying for your expertise in preforming that service. That’s right, your expertise. I know a lot of people who under cut themselves drastically because the client because their new clients can’t afford it. Within reason that makes sense. However, you have to find that middle ground, where you aren’t losing money. Conversely, a clients has to be willing to spend a little money, as an investment in order to make a little money.

Final Thoughts

While I wrote this in regards to design, it applies to any area. Mechanics, Doctors, Chefs, and others. It’s a unique way to perceive the issue, but remember you have built your knowledge about your sector, and probably have business or student loan debt because of it. Why would you undercut yourself to share or use that knowledge? Exactly, you wouldn’t. Please feel free to leave a comment and share this article with a friend in need.

Owner, Author, Designer, Consultant

Dylan “Mr. D” Roush is a graphic design professional with over 6 year experience. Based out of Pittsburgh,  Mr. D specializes in WordPress design, print design, typography and illustration.
diy or hire a professional

diy or hire a professional

In recent weeks, a lot has gone one here for Mr. D Studios. Although most were only small steps, there were a lot of steps taken. but with every step, every change, came more new questions. Being based out of the Greater Pittsburgh, you get to know the general culture of your geography. Pittsburgh and the Greater Pittsburgh Area are very hands on, and blue-collar to say the least. That is a big reason in why Pittsburgh has an immense small business population. However, the hands on approach that Pittsburgh business are known for has brought a very understandable question to the front of the line:
“DIY or hire a professional.”
With services like Squarespace and WIX, “DIY” is a high viable option. 

After researching it, the answer seems to come down to two major things: time and simplicity.


Are you going to have to time to not only setup, but also support, your website? 

While setting up a site is relatively quick, there maybe an administrative back-end to learn, and actually putting the information into the site. Those three factors are where massive amounts of time goes with a website. Time is REALLY consumed if there are products or services being offered in an e-commerce shop on your site.


How easy is the system to learn? Does this cover everything we need our site to do? Can I teach the system to others? Simplicity is great, but things that are over simplified can become very vague. 

Those are the biggest two factors to consider. 

Other factors that to consider is appearance/theme options, expansion and added functions, and mobility. While many DIY services have a limited number of themes and little to no expansion of functions, Most of these services are mobile ready. In contrast to doing it yourself,  there is hiring a professional website developer or consultant as an option. Time is then an issue in regards to when do you need it done, but project creation by them on their time, and you can focus on your business. A good Website consultant or firm will help you show your appearance and needs to make sure the product is best suited to your needs. In reality, DIY or Hire a Professional really comes down to your needs as a website owner. Dig into your reasons for having a site, research your options, and pick the best suitable solution to your needs.

DIY or Hire a Professional Resources:

Here are several great articles to help you choose the option that is best for you: Wordpress vs. SquareSpace
Wordpress vs. WIX
Even a DIY wordpress site vs a professional wordpress site carry a large variety of differences.

Final Thoughts

Hiring a professional should never be an expense; it’s an investment for your business. You will be glad that how easy your life becomes when someone else takes care of the heavy lifting. If you are now looking for a professional wordpress consultant, you can take a look at my web design page and get in touch with me. Please feel free to leave a comment and share this article with a friend in need.

Owner, Author, Designer, Consultant

Dylan “Mr. D” Roush is a graphic design professional with over 6 year experience. Based out of Pittsburgh,  Mr. D specializes in WordPress design, print design, typography and illustration.
Mediocrity in Design

Mediocrity in Design

Mediocrity. Hard to not fall into that level, and even harder to break away from it. but Mediocrity can be used to a designers (really anybody’s) advantage. It really all relates to the individual perspective of the person. Mediocre is defined as “of moderate quality; not very good.” Then that means that mediocrity is “the state of being or having the quality of being mediocre.” It’s hard to not be mediocre. Mediocre work happens in every field. Design is what I most reference here because I stick to what i know. Logical, right?  As designers and consultants, we have all seen things that we think are mediocre. Usually we can instantly tell if it is mediocre, but the hard part is as to why it is mediocre. Sometimes we can see it right away.  Other times we can’t pinpoint it, but we know something is off. That’s just what we do. I’ve heard it called “The Designer’s Eye”, “Knowing What you Do”, and even “Being a Dick.” But how does mediocrity happen? There are many reasons mediocrity can happen. For example:
  • The client doesn’t have any vision of what they want as an end result.
  • The designer doesn’t have enough knowledge to expand on ideas.
  • The designer my not have the experience to have the execution of what they wanted to do.
  • The constant changes in trends and styles.
  • Laziness. Plain and Simple.
  • Trying to make a quick couple dollars
That is only a couple of the reasons. All those points could be avoided easily. Solving those issues is how you break away from mediocrity.
  • Stay upon trends.
  • Don’t be lazy.
  • Find a mentor.
  • Work with clients closely.
  • Be a Mentor.
That will solve a lot of issues. Become a student of your work. Try to push yourself and learn with every new project you have. Just don’t half ass it along the way. There are Millions of great resources out there. From blogs to books to tutorials. Youtube. Other professionals in your field. Endless sources for improvement to go outside your comfort zone. When you leave your comfort zone you start growing. but it’s not an overnight thing, it takes years to achieve anything worth noting. Including creating your own style of work. Many designers I know out running with no humility and never improve because they think they are the best designer ever. You need to have your ego bruised. HAVE TO. It keeps you in check, and makes you take a realistic perspective on things. It happens to all of us at some point. Just like the Needy Client I mentioned before. Now that my rant about mediocrity is over, I want to let you know that mediocrity is necessarily a bad thing.  If everything is mediocre, you can use that to your advantage. It’s like using the rainy days to make a sunny day stand out as something special. Complexity does not set work apart. it is the quality of the work. The details make all the difference. Those detail are what can take a good design and make it great.  As long as we continue to push ourselves to get better and increase our knowledge of what we do and how we do it, we will continue to overcome the burden of being mediocre.  

Here are some great reads about mediocrity in design:

Mediocrity vs. Excellence: What Separates Good From Great?
The Role of Mediocrity in Graphic Design
Avoiding the pitfalls of mediocrity
  Are you hungry? No. Not burgers and fries hungry. Drive. What are you willing to do to achieve that coveted spot you want in whatever you do? How far are you willing to go and push against the restrains? That kind of hunger. That is the defining factor in how much you can overcome mediocrity.  You only get out what you put in.

Owner, Author, Designer, Consultant

Dylan “Mr. D” Roush is a graphic design professional with over 6 year experience. Based out of Pittsburgh,  Mr. D specializes in WordPress design, print design, typography and illustration.