The decision to relaunch the brand was not as difficult as I first anticipated. I weighed heavily on the choice of refreshing/re-skinning the old site, or starting from scratch. After researching other well known sites, like Visage and Hubspot, it was clear that while Mrdstudios.com was okay, it was not up to par and needed new life. I redesigned the site in a more flat, basic layout and simplified the color pallet to a base of green and grey. I visualized the site as a mixture of modern and vintage design. As I finished the rebuild, I realized the change needed was not only for the site, but also for the brand; when I say brand, I do not mean the identity and logo. I mean the BRAND.

So What is the Difference Between Logo, Identity, and Brand?

After reading several articles the differences, I can sum it up easily.

Logo:

The emblem or mascot of the company. It is the key visual element the general public would recognize.

Identity:

All of the physical pieces with the logo in direct relation to the company. The complete package of company materials: your logo, business cards, email signatures, websites, ads, your employee uniforms, store layout design, package design, corporate jingle, etc.

Brand:

The “persona” of the company. The part of the business that triggers a feeling in the general public. Branding is often built on word of mouth/client relations and marketing perception. That being said, I sat back for several months and just watched how I did business, friends did their business, what works, what doesn’t, etc. I realized that I had lost a lot of what put the D in Mr. D Studios. I was working hard, creating quality work, but I was missing something. I wasn’t being a brand. No personality.  There was no great point of interaction that makes returning customers. When I started as a freelancer, I made friendship with clients, not business relationships. I felt like I had lost touch with that quality. Then I decided to bring it back. Revived persona, high standard of work, and NEW website. A brand new Mr. D Studios.